STC’s key strategy has been driven by innovation in every sphere of activity – building a robust product portfolio across categories, exploring new markets, aggressively expanding the network and continuing to invest in brand building activities. STC offers a wide range of daily consumer goods and services at reasonable prices. Though STC is a business organization, its basic root lies on social service motive. We, at STC, assess our operations asking key questions as “Where are we now?”, “Where are we going?” and “How will we get there?” through SWOT analysis. It also follows Alexander Usterwalder’s business model to determine its operational implementations.